UK/US
Twinings, the UK’s best known and oldest tea company, has introduced a special edition of Beauty and The Beast packaging in the US to coincide with the release of the Disney film.
The special edition Beauty and the Beast packaging designs feature much-loved characters, including Belle, Beast, Mrs. Potts and Chip. They appear on four Twinings herbal blends: lemon & ginger; pure peppermint; orange & cinnamon spice; and camomile, honey & vanilla.
Stephen Twining, 10th generation of the Twining family said “At Twinings, we’ve been serving our guests with exceptional tea moments for more than 300 years, and we’re excited to join in celebrating a classic tale that has also been delighting people for centuries.”
As a sponsor of the live-action film a Twinings tea cart featuring the herbal teas had a place at the star-studded premiere in Los Angeles in March. The Twinings special edition Disney’s Beauty and the Beast herbal teas are available at leading U.S. grocery stores, mass merchandisers and specialty stores until December 2017.