RSS

marketing

Zhuyeqing Tea is a standout in China as one of the very few instances of national tea branding. The company has built strong consumer awareness through advertising, using the slogan "Ping Chang Xin" which means "Relaxing Heart." Read more

Tea Report

Carlos Sánchez, the actor who portrayed fictional Colombian coffee grower Juan Valdez for nearly 40 years, died on Dec. 29 in Medellin. He was 83. Read more

Coffee Report

Cold brew has grown in popularity in part because the drink is marketed as having lower acidity. Researchers, however, determined the acidity in the two drinks is the same. In addition, hot coffee provides higher levels of antioxidants. Read more

Coffee Report

Smallholders on tea farms around the world are learning the power of marketing artisan teas direct from origin. Read more

Features

The British brand has launched a marketing campaign to ‘put the tea back into iced tea’, capitalizing on growing consumer demand for innovative cold drinks. Read more

Tea Report

Uganda targets US coffee market

Nucafe photo

In an effort to increase the visibility of Ugandan coffee, the National Union of Agribusiness and Farm Enterprises is set to market the product in the United States. Read more

Coffee Report

Have buzz words like "artisinal" and "boutique" lost their buzz? That's what a recent Harris Poll aimed to find out. Read more

Coffee Report

Just in time for the latest PSL Season in the United States, a neuroscience student explains why this flavor is so popular. Read more

Coffee Report

A project has been launched recently by the Nepalese government to promote coffee in the international market. Read more

Coffee Report

The Coffee Bean & Tea Leaf signed a development agreement with South Korean retail conglomerate, E-LAND, to introduce its premium beverages and innovative brand culture to China. Read more

Coffee Report

Over the next 12 months, Yorkshire Tea will increase its marketing spend to $7.6 million (£5 million) in its efforts to become Britain’s second biggest brand. Read more

Tea Report

global-solubles-jamie-robinson.jpg

kate&co.

Instant coffee is increasing its market share at the expense of fresh brew with big gains in emerging markets where convenience and quality drive sales. Read more

Features

The free STiR newsletter is sent once each month with news updates, important information and upcoming events.


Subscribe ad