Instant tea has suffered a long slide in sales which is why the US tea industry is paying close attention to former market leader Nestea, a brand dating to 1948 and known to 89% of US consumers. Read more


Globally conventional freeze-, vacuum-, and spray-dried instant teas are experiencing strong growth throughout Asia and in developing countries. Read more


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Point of View:

New Decade, New Hopes and Fears

STiR has a new managing editor! Kim Westerman hails from the world of sensory analysis (coffee, tea, wine, olive oil), and she brings her longtime writing and editing experience to STiR’s pages. 

Read Kim's Introduction

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