The brand announced American actor, screenwriter, producer, director and activist George Clooney has extended his relationship.
"We are thrilled that George Clooney is expanding his relationship with Nespresso by becoming the new brand ambassador for Canada and the U.S.," said Jean-Luc Valleix, President, Nespresso Canada.
Along with this marketing news, Nespresso introduced its “a cup above” campaign, which will take the message across many communication media, including television, print and digital advertisements, a partnership web film, social media and a dedicated microsite. The campaign will also run in the U.S., and is the first branded television advertising campaign in North America to feature Clooney.
"I've been working with Nespresso internationally for nine years and I really love and respect the brand, what they do, and how they do it," said George Clooney. "Nespresso and I have a shared commitment to sustainability, most recently helping to rebuild coffee farms in South Sudan. They are an incredibly responsible company and I am excited to expand my partnership with them into the U.S. and Canada."
Learn more: www.nespresso.com