Löfbergs’ Canadian Operations
Lofbergs' new plant-based packaging
SWEDEN
The Löfbergs Group, a leading Swedish coffee roaster, announced it will begin operations in Canada.
Lars Appelqvist, c.e.o. at Löfbergs said the decision “is a natural step for us as we are already selling coffee to approximately 3,000 units in Canada. We are increasing the service level at the same time as we can seize new business opportunities in a better way.” Löfbergs's Canadian company will be based in Toronto.
The company will focus on sales and service to the out-of-home coffee market and clients such as Circle K among others. “Investments abroad are an important part of our growth strategy. The goal is to increase the volume with 50% between 2015 and 2020,” said Appelqvist.
The company is also replacing its oil-based plastic with a plant-based solution. The new packaging is made from sugar cane and will reduce carbon emissions by about 10%. The packaging is recyclable and provides the same protection for coffee products.“
This is a first step towards completely renewable packaging,” said Appelqvist. “We will hopefully contribute to a climate-smart solution that others can imitate. This is a slightly more expensive solution, but we believe that the costs will decline in the long run.”
The company was the first to remove aluminum from its coffee packaging in Sweden in 1993.