CHINA
Shanghai Fortunecaffe, Co. is the new exclusive distributor of Loring Smart Roast equipment in China and Hong Kong.
The agreement announced is intended to enhance Loring’s position in the increasingly popular Chinese specialty coffee industry. Shanghai Fortunecaffe also will provide support for Loring customers.
“The China market represents an exciting opportunity for us,” said Dennis Vogel, Loring’s director of marketing and sales. “We expect that the growing interest in specialty coffee will translate into increased demand for precise and efficient coffee roasting machines. Shanghai Fortunecaffe has earned an excellent reputation in the specialty coffee industry. Working with them will enable us to deliver better value for our current and future customers in China.”