Fred Schaeffer is the new president of Canadian roaster Mother Parkers Tea & Coffee. His appointment was announced by co-c.e.o.s Michael and Paul Higgins.
Schaeffer, who spent 22 years at Kraft Foods, rising to president in 2002, and later as president of McCain Foods Canada Ltd., is a senior consumer packaged goods executive in retail and private label food and beverage, according to a company release.
“Fred’s ability to balance strategic and operational requirements, his exceptional relationship building and customer focus, and his track record of executing for results make him the ideal candidate to help take Mother Parkers to a new level of performance,” said Paul Higgins Jr. in making the announcement.
“We are confident that the Company will benefit from the fresh perspectives that Fred will bring as a dynamic and experienced business leader,” according to the release.
Neither of the Higgins brothers is stepping down.
“Our intent is that Mother Parkers will continue to grow and succeed with the Higgins family at the helm as owners for many, many years,” they commented.