Teavana Bottled Teas
Teavana bottled teas
US
Eight months after it announced its partnership with Anheuser-Busch InBev (ABI) in which the beer giant would manufacture and distribute the teas, Starbucks has launched a range of Teavana bottled teas.
Teavana Craft Iced Teas is available in grocery stores and convenience retailers in New Hampshire, New York, Vermont, and Missouri and will be available in similar outlets nationally in 2018.
The range includes pineapple berry blue herbal tea, peach green tea, passion tango herbal tea, and mango black tea. All teas are brewed using all natural flavors, are sweetened with 21-22 grams of sugar per bottle and contain 100 calories or less.
The launch comes at a time when the demand for RTD (ready-to-drink) teas is growing. According to IRI (Chicago-based market research company), sales of RTD tea reached almost $3.6 million for the year to November 2016, an increase of 4.8% on the previous year.
Speaking of the partnership between the two companies, Starbucks c.e.o. Howard Shultz said that Starbucks “contributes Teavana’s tea expertise, industry-leading retail activation, and consumer engagement capabilities,” and ABI “leads production, bottling, and distribution to retailers nationwide. We are excited to work with [ABI] to unlock the premium ready-to-drink market and further grow demand for the Teavana brand.”