UK
Analysis of market trends show that consumption of tea out of the home is on the rise in Britain and Tetley is offering support to out-of-home operators with The Tea Report 2017. The report, launched at St James’ Court, Taj Hotel in December, aims to give information to the service industry that will “shape the industry for years to come”.
Marshall Kingston, senior brand manager - out of home, Tetley, commented, “The launch of this report demonstrates our 180 years of expertise and commitment to providing the industry with the insight and advice to deliver a profitable tea offering … the industry must continue to evolve and innovate, and we hope our annual tea report will act as a key pillar and drive industry growth of the great British brew.”
Tetley says that consumers are much more likely to purchase food with tea than with other hot beverages, and the Report offers operators an insight into customers’ preferences in terms of tea types and flavors, and gives information needed to take advantage of the significant opportunity that the great British brew has to offer.