Tetley Functional Teas
Super benefits functional teas.
United Kingdom
In April Tetley expanded its successful range of Tetley Super Green Teas by launching three new green teas that claim to benefit heart health, detox, and beauty. The Tetley Boost and Immune teas have been doing well and the company felt it was important to add more teas that include other health benefits that appeal, particularly to younger consumers. The new super green tea heart is a blend of green tea with forest fruits and added Vitamin B1 to help support cell function and circulation. Super green tea detox blends green tea with mint and a popular detox supplement called Selenium.
And super green tea beauty balances green tea with apple and cucumber and added Vitamin B7 to promote a healthy complexion, hair follicles, and nail cells. “The focus on healthier lifestyles has created a really positive market for this range,” says Andrew Pearl, director of customer and shopper marketing.
The success of the super green tea range has boosted Tetley’s success in the green category and volume sales of Tetley green teas have risen by 3.2% in the past year.