AUSTRIA
Mads Morgensen
Coffee Report June 2015
Nespresso CafÈ Vienna
Nestlé Nespresso SA in partnership with DO&CO, a premium international catering company, have opened a pilot Nespresso Café in Mariahilferstrasse, the Vienna shopping district named for the street it occupies. With a layout and architecture, some of which dates back to the 1800s, this experimental location offers customers gourmet coffee and take-away foods.
"The Nespresso Café is the latest in our pipeline of retail and service innovations. Not only can consumers indulge in the Nespresso experience, they will also be able to purchase our Grand Cru coffees through our automated boutique, the Nespresso Cube," said Jean-Marc Duvoisin, c.e.o. of Nestlé Nespresso SA.
On the menu are salads, macaroons and pastries, specially created for the Nespresso Café and tailored to each time of the day. This location boasts a range of more than 20 permanent and seasonal coffee recipes prepared by skilled baristas.